How much does employee advocacy actually help with company p

[shizuizawa]

We just launched a new startup page and we are struggling to get any traction. I’m trying to convince our executive team to share our company updates on their personal profiles to help us figure out how to increase linkedin followers for the main brand page. Does the algorithm favor company page content if it’s reshared by employees, or does it count as duplicate content? If anyone has a working playbook or internal checklist they use to motivate their team to share, please drop it below. I’m trying to build a system based on some growth tactics I found on boostbysocial, but getting the team onboard is a different story.